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Thread: What Project is next for Russo Park?

  1. #121
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    CajunAmos is offline Ragin Cajuns of Louisiana Ragin' Cajuns Greatest Fan Ever
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    Default Re: What Project is next for Russo Park?

    Quote Originally Posted by crazycajun View Post
    I know the family, i doubt they are interested. Their brand is right up there with Coca Cola. They aren't a charity, we bring them hardly any value which is what they would pay for naming rights. We would be better off going after Louisiana Hot Sauce or someone else.
    I agree with an earlier poster the Cajun Power would be a great "name" tie-in, but I think Louisiana Hot Sauce is much more widely distributed.

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    Quote Originally Posted by lifetimecajun View Post
    What about "Cajun Power". Maybe that sponsorship would help us get some power in our lineup!!!
    I dont think they would have the kind of funds we are looking for to pay for stadium naming rights. Could be wrong, but they are still kind of a family run smaller operation.

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    Default Re: What Project is next for Russo Park?

    They are.....but they are bigger than you think. Prob not naming rights but could be a great opportunity


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    Default Re: What Project is next for Russo Park?

    Quote Originally Posted by crazycajun View Post
    Tobasco is one of the most recognizable brands in the world. They probably don't see very much to gain in the deal or won't pay what we would ask. They would probably be helping our branding more than we would be helping theirs...not good marketing from a business perspective.
    People that have the bottom-line that these people have very often ARE benefactors to good causes. A university that symbolizes the area that is the origin of your wealth would be an ideal way to pay homage for your success.
    They surely do not need us...we need them. That is the whole point.

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    Default Re: What Project is next for Russo Park?

    Quote Originally Posted by lifetimecajun View Post
    What about "Cajun Power". Maybe that sponsorship would help us get some power in our lineup!!!
    Tony Chachere's?

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    Quote Originally Posted by no1cajunfan View Post
    Tony Chachere's?
    No

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    Default Re: What Project is next for Russo Park?

    Quote Originally Posted by no1cajunfan View Post
    Tony Chachere's?
    http://www.raginpagin.com/louisiana/...cal-Shop-Smart

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    Quote Originally Posted by lifetimecajun View Post
    They are.....but they are bigger than you think. Prob not naming rights but could be a great opportunity
    They were customers of mine, great people and should definitely be approached about partnering together. I just feel like naming rights of a football stadium should come with a hefty price tag. I guess you will get what someone is willing to pay in the end.

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    Quote Originally Posted by LaCajunsFan View Post
    People that have the bottom-line that these people have very often ARE benefactors to good causes. A university that symbolizes the area that is the origin of your wealth would be an ideal way to pay homage for your success.
    They surely do not need us...we need them. That is the whole point.
    It's a business, they aren't going to spend millions on something that brings them no value. If they wanted to donate millions they would have already. This has been talked about for over 15 years now.

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    Default Re: What Project is next for Russo Park?

    Quote Originally Posted by crazycajun View Post
    It's a business, they aren't going to spend millions on something that brings them no value. If they wanted to donate millions they would have already. This has been talked about for over 15 years now.
    "Would have already" is inaccurate.

    Naming rights relationships are never imitated by the corporation for one simple reason.

    1) Whatever venue they are attracted to is already taken.

    It is up to the venue to make known the availability., and then make their pitch.

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    Quote Originally Posted by Turbine View Post
    "Would have already" is inaccurate.

    Naming rights relationships are never imitated by the corporation for one simple reason.

    1) Whatever venue they are attracted to is already taken.

    It is up to the venue to make known the availability., and then make their pitch.
    Not naming rights..donate...them giving us millions to put their name on the stadium would be a donation because it brings little to no Branding value to a brand that is globally recognized. You want max value? Sell it someone who thinks it will make them money..not cost them. So if they wanted to simply donate, they would have already. What does Cajun Field bring exposure to? 15-20k people 6 times a year? Couple of games on ESPN3? People driving by? We don't exactky have a great package to sell. At this stage, approaching someone with sentimental attachment to the university would probably get the most dollars..like baseball.

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    Default Re: What Project is next for Russo Park?

    nm


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    Default Re: What Project is next for Russo Park?

    Quote Originally Posted by crazycajun View Post
    Not naming rights..donate...them giving us millions to put their name on the stadium would be a donation because it brings little to no Branding value to a brand that is globally recognized. You want max value? Sell it someone who thinks it will make them money..not cost them.
    You are absolutely correct. Tabasco is a worldwide top brand and there is little ROI for naming rights to a regional athletic facility. They were approached about naming rights to the SuperDome (before Mercedes) and did not see the value. With that being said, Tabasco is a big supporter of the university for both academic and athletics. They sponsor the annual golf tournament and assist in many other fundraising activities. Their executives recently toured the new athletics performance center and Russo Park so they are very familiar with our venues. They also employ 10-15 UL student interns at any one time. I am not sure of any company in the area that is more supportive of our intern program than Tabasco. Many of the current executives are UL grads but the board is all family and few, if any, have UL diplomas. It is definitely a family run business.

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    Quote Originally Posted by cypremort View Post
    You are absolutely correct. Tabasco is a worldwide top brand and there is little ROI for naming rights to a regional athletic facility. They were approached about naming rights to the SuperDome (before Mercedes) and did not see the value. With that being said, Tabasco is a big supporter of the university for both academic and athletics. They sponsor the annual golf tournament and assist in many other fundraising activities. Their executives recently toured the new athletics performance center and Russo Park so they are very familiar with our venues. They also employ 10-15 UL student interns at any one time. I am not sure of any company in the area that is more supportive of our intern program than Tabasco. Many of the current executives are UL grads but the board is all family and few, if any, have UL diplomas. It is definitely a family run business.
    I wasn't implying they were supportive of the university but this tobasco naming rights thing has been talked about forever..all the way back to "we should get red turf like Boise" and call it tobasco field. If i had to guess football will probably go like baseball, biggest contributor to the upgrade will have naming rights. Like the indoor, apc and baseball stadium.

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    Default Re: What Project is next for Russo Park?

    Quote Originally Posted by crazycajun View Post
    Not naming rights..donate...them giving us millions to put their name on the stadium would be a donation because it brings little to no Branding value to a brand that is globally recognized. You want max value? Sell it someone who thinks it will make them money..not cost them. So if they wanted to simply donate, they would have already. What does Cajun Field bring exposure to? 15-20k people 6 times a year? Couple of games on ESPN3? People driving by? We don't exactky have a great package to sell. At this stage, approaching someone with sentimental attachment to the university would probably get the most dollars..like baseball.
    Not naming rights on a stadium, naming rights on a cULinary School.

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    Default Re: What Project is next for Russo Park?

    Ask Jim Moncus...his name is everywhere else...and I'm fairly certain he still has a few coins leftover...


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    Quote Originally Posted by Turbine View Post
    Not naming rights on a stadium, naming rights on a cULinary School.
    Nobody pays to watch people culinary, they just wanna eat.

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    Default Re: What Project is next for Russo Park?

    Does Mercedes really need naming rights to 2 domes to get global naming recognition?


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    Default Re: What Project is next for Russo Park?

    Quote Originally Posted by CajunPride View Post
    Does Mercedes really need naming rights to 2 domes to get global naming recognition?
    Good point.

    And even though I usually really dislike pine trees, I saw some that would ideal to plant at the Tigue. These should be planted along the propert line in LF CF, and as close to the track field as possible....so that we add seating or party decks in the out field.
    Attached Images Attached Images    

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    Default Re: What Project is next for Russo Park?

    Quote Originally Posted by CajunPride View Post
    Does Mercedes really need naming rights to 2 domes to get global naming recognition?
    Need?

    No they don't.

    That is why a Tabasco Field or a Tabasco Stadium is not a far fetched concept.

    All UL needs is a unique V.A.P.

    I am certain Daimler did not set out looking for multiple stadiums to name.

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