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Thread: Take me out of the Sun Belt

  1. #61
    Join Date
    Jan 2002
    Location
    Louisiana A
    Posts
    17,515
    Blog Entries
    2

    Default Re: Take me out of the Sun Belt

    Back then they had the multiple revenue streams of Lady Cajuns, Ragin' Cajuns, and sports specific apparel.


  2. #62
    Join Date
    Dec 2002
    Location
    Carencro, Louisiana
    Posts
    3,077

    Default Re: Take me out of the Sun Belt

    Several years ago, while working on my undergraduate degree in Advertising, I entered my final semester and worked my professor hard to allow our class project to be for UL Athletics. He approved and the head of Athletic Marketing would be hearing our presentations.

    As each group presented we got minimal feedback and needless to say none of us were contacted to follow up. You'd swear we invited the man to his own colonoscopy. It was at that point I realized a lot about the difficulties regarding Athletic Marketing at UL.

    I also had the pleasure of meeting a great marketing professor as an undergraduate and he would also be one of my professors as I worked on my MBA. This man has a passion for UL, I often wonder if anyone reaches out to him for insight into properly marketing UL Athletics.


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