George Deeb is the Managing Partner at Chicago-based_Red Rocket Ventures, a startup consulting and financial advisory firm based in Chicago. One of the first things that a venture capitalist looks for in assessing an investment opportunity is the revenue model of the business. More specifically, they are looking for the frequency of that revenue stream, and whether or not it is recurring and easily predictable. The rationale being investors prefer businesses that maximize the lifetime value of their consumers, and get maximum leverage and returns on the initial marketing cost of customer acquisition (which they are funding). Designing a winning,...

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